Objective:
Encouraging the use of sustainable mobility methods and eco-parking among citizens, with a focus on reducing traffic and pollution and increasing safety in the urban environment.
Activities:
Eco-challenge week – organising events and initiatives that encourage participants to use sustainable transport and practise eco-parking.
Digital diaries and tracking – citizens can log their journeys and follow the benefits achieved: time saved, reduced emissions and fewer traffic jams.
Information materials – creating infographics, video content and social media posts that explain the benefits of sustainable mobility and encourage a change of habits.
Benefits:
Raising citizens' environmental awareness.
Encouraging a change in everyday mobility habits.
Reducing pollution and traffic in urban areas.
Supporting the safety of pedestrians and cyclists through sustainable distribution of traffic.