Objective:
Increasing road safety in the urban environment through educational campaigns, technological solutions and citizens' awareness of the risks and good practices when travelling.
Activities:
Educational campaigns – seminars, online materials and video content on the correct behaviour of pedestrians, cyclists and motor vehicle drivers.
Analysis of risk points in the city – identifying dangerous intersections, high-traffic zones and places with frequent incidents, in order to propose solutions for improving safety.
Introducing technological tools – apps and platforms for traffic monitoring, early warning of risky stretches and guidance towards safe routes.
Information campaigns for sustainable transport – combining safety with the use of bicycles, electric scooters and public transport vehicles.
Benefits:
Reducing incidents and injuries in the urban environment.
Raising citizens' awareness of safe mobility practices.
Improving integration between different modes of transport – cars, bicycles, pedestrians.
Encouraging the use of sustainable and safe transport solutions.